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A way better crisis line training and quality assurance experience, built by a team that has been in your shoes

Crisis line training and quality assurance processes are delicate, nuanced, and challenging even in the best situations. ReflexAI allows you to improve operations while always focusing on empathetic, high-quality help to callers.

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Shape real-life heroes with enhanced crisis line training & QA

We recognize the pivotal role crisis lines play in providing life-changing support to individuals in dire situations. Our AI-powered solutions were purpose-built with crisis line operations in mind, ensuring your agents are equipped with the critical skills needed to handle sensitive situations from Day 1.

And by providing quality assurance coverage across 100% of interactions, frontline staff and the teams supporting their work have the insights needed to continually improve quality over time.

Crisis-focused from the ground up

The origins of ReflexAI’s tools were tools developed at The Trevor Project, where they received incredible feedback from all stakeholders.

Built for your key principles

Our tools are specifically built to prioritize principles such as harm reduction and means safety that are hallmarks of effective crisis support.

Day 1 readiness

High quality training prepares call-takers to be real-world ready on Day 1, then continue to improve over time.

Realistic simulations with immediate feedback

Dynamic conversations that respond appropriately and realistically across a full interaction.

Immediate feedback

Teams can access prompt scoring for continuous improvement both within training and quality assurance.

Customized to your unique organization

We tailor our simulations and QA dimensions based on your priorities and the populations you serve.


Train and score on compassionate responses across techniques including validation, reflection, summarization, and normalization.

Ethical AI

Our models are built for the high-stakes world of crisis support across diverse populations.

Clinically rigorous

Our tools are based on best-practices in areas such as harm reduction and means safety.

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Exclusive: Trevor Project alums debut call center training startup ReflexAI

High-stakes call center training business ReflexAI raised $3.3 million in seed funding, CEO Sam Dorison tells Axios exclusively.