Case Study > Verstela

Enhancing Verstela’s Outbound Sales with ReflexAI

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Outbound reps trained since starting partnership

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Active simulations used by reps

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Hours of roleplays completed since start of partnership

At Verstela, our goal is to empower every rep to succeed — not just for our business, but because it’s good for them and their careers. With ReflexAI, our team can practice daily, get instant feedback, and walk into every live call more prepared and confident. It’s been a game-changer in how quickly we can train and support our people.

Sheliya Hood

Background

Who is Verstela?

Verstela is a staffing services firm specializing in helping organizations build the right teams quickly. Their outbound sales representatives play a key role in connecting with decision-makers, typically in fast-paced phone calls lasting just a few minutes. The reps’ goal is to communicate Verstela’s value to potential customers, overcome objections, and secure follow-up meetings for Verstela’s team to continue the conversation.

Because every conversation matters, Verstela invests heavily in training to ensure their reps are confident, persuasive, and efficient from day one.

The Problem

Training Needs

Efficiency Under Pressure

Verstela’s sales reps typically only have a few minutes to engage a potential customer, communicate value, and secure next steps. Training must mimic the high-pressure environment of sales calls in order to adequately prepare reps for these conversations.

Rapid Ramp-up

With a large number of reps to train and onboard, Verstela needed a scalable way to ensure new hires were ready to hop on the phones quickly, without tying up trainers in endless live roleplays – or expecting to learn from less engaging, slide-based training content.

Clear Quality

Verstela needed to ensure every rep mastered a few key skills – including handling objections, delivering the company’s value proposition, and driving follow-up – before their reps dove into live conversations with prospects. This required that they have a clear, data-driven picture of rep performance throughout their training experience.

The Solution

Turning to ReflexAI

Daily Warm-ups

All Verstela sales reps are expected to use ReflexAI’s Prepare simulations at the start of each workday – completing two roleplays before going live with prospects. Doing so ensures rep skills stay consistent.

Practice Volume

Across training, each rep completes 15-20 discrete simulations, covering key skills like objection handling and customer empathy. Reps continue practicing nearly every day – reinforcing strong performance along the way.

Immediate Feedback

ReflexAI Prepare’s simulations offer detailed feedback as soon as trainees complete each one – helping managers rapidly identify areas of improvement and trainee strengths. This feedback includes a performance breakdown of each critical skill, helping managers curate clear, data-informed improvement plans for reps who need them.

Self-serve and Scaleable

Verstela’s managers leverage ReflexAI Studio – Prepare’s innovative self-serve functionality – to create and refine their own simulations. This ensures training scenarios are customized to the company’s specific needs.

Implementation

Step 1: Initial Set-Up

Within two weeks, ReflexAI worked with Verstela to launch the platform, configure simulations around objection handling and value proposition delivery, and calibrate feedback dimensions for outbound effectiveness.

Step 2: Deployment at Scale

Verstela rolled out simulations across their training cohorts, ensuring that all reps had multiple opportunities to practice before ever speaking to a live lead.

Step 3: Ongoing Expansion

Today, Verstela’s training team continues to add new scenarios and leverage daily warm-ups, making simulation practice a cornerstone of both onboarding and ongoing development.

Results

Driving Sales Excellence

Time Savings

Simulations have already replaced over 1,000 hours of manager time developing, overseeing, and evaluating the results of trainee roleplays.

Instant Feedback

Reps receive feedback immediately after each simulation. This shortens the learning curve dramatically and allows reps to refine their skills on the same day rather than waiting for trainer feedback.

Higher Performance

By the time reps pick up the phone for a live call, they’ve already honed their skills and practiced hyper-realistic conversations same-day. This translates into more effective live calls and ultimately, higher customer satisfaction.

Faster Onboarding

As new reps enter Verstela’s workforce, their team is able to instantly onboard large cohorts simultaneously – ensuring that all reps receive consistent and high-quality training and feedback at scale.

Scalability

Instead of being bottlenecked by trainer time, Verstela can onboard large cohorts of reps simultaneously. Every rep receives consistent, high-quality training and feedback.

Company Name

Verstela

Industry

Staffing & Recruiting

ReflexAI Product Implemented

Prepare

Starting my day with ReflexAI simulations makes me sharper on live calls. I get to practice tough objections in a safe space first, so when I’m on the phone with a prospect, I feel confident and prepared.

Outbound Sales Representative, Verstela

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